Servme
Led marketing · Restaurant technology
SENIOR THINKING. HANDS-ON DOING.
Not another vendor.
Your marketer.
I’m Rafy, a fractional B2B SaaS marketer based in Dubai. I build marketing that connects the brand, the channels and the demo and revenue targets.
One person. The whole picture.
Over 7+ years across the GCC and MENA, I have worked across brand, performance, SEO, CRO, CRM and partnerships. I led marketing at Servme, a restaurant tech platform, and have worked at Foodics, Swvl and Bird. Today, I plug into ambitious B2B SaaS and tech teams as the senior marketer they need, without the full-time commitment.
Where I’ve built marketing
Foodics
Marketing · Restaurant technology
Swvl
Marketing · Mobility
Bird
Marketing · Technology
What I believe.
Own the number.
Marketing is accountable to demos and revenue, not a slide deck full of activity.
Think, then ship.
Strategy matters only when it turns into work that reaches your buyers.
Connect the dots.
Brand, channels, website and CRM should work as one engine.
Keep it honest.
Clear priorities, direct conversations and no theatre.
LET'S MAKE SOMETHING MOVE