no boring
marketing.
Taking 2 new clients in OctoberDUBAI ↗ GCC, MENA & BEYOND

FRACTIONAL HEAD OF MARKETING FOR B2B SAAS · DUBAI + REMOTE

Marketing that moves pipeline.
Not vibes.

A senior marketer 2 to 3 days a week, owning your demo and revenue targets. No agency, no full-time hire.

Free 30 minutes. I reply within 24 hours.

See how I work
BORING? NEVER. · BORING? NEVER. ·
Demos, not clicks.
7+ years in GCC and MENABrand, performance, SEO, CRO, CRM, partnershipsEx Servme, Foodics, Swvl, Bird

Where I've built marketing

IMPACT, NOT ACTIVITY

What changed while I was there.

Servme

$1.5M

Marketing-influenced pipeline generated

Servme

4M

Search impressions driven

Circ

Circ Green

Launched the industry-first rewards program

Foodics

$1M

Marketing budget managed

SOUND FAMILIAR?

Busy marketing. Not enough demos?

01

Tired of agencies that hand you to a junior after the pitch?

02

Not ready to hire a full-time head of marketing yet?

03

Tired of freelancers who execute but never think?

04

Lots of marketing activity, not enough qualified demos?

There is a better way to get senior marketing.

STRATEGY MEETS ROLLED-UP SLEEVES

The whole engine. Not just a channel.

Say the thing only you can say.

Make your best-fit buyers understand why you, and why now.

  • ICP and category definition
  • Homepage and sales narrative
  • Competitor and perception research
WHAT YOU GET

A clear positioning framework and a sales-ready messaging playbook.

THE NO BORING METHOD

Audit in two weeks. First fixes live by week six.

01

WEEKS 1 TO 2

Audit.

I go through your numbers, talk to sales and review every channel, funnel and message. You leave with a sequenced 90-day roadmap.

02

WEEKS 3 TO 6

Build.

I start executing the roadmap: quick wins live, positioning locked, tracking and CRM fixed.

03

WEEK 6 ONWARD

Run.

Weekly shipping, monthly results review. The roadmap changes as the data comes in.

A plan on paper moves nothing. The value is in running it and adjusting weekly.

YOUR STAGE. YOUR PACE.

Three ways to work together.

MEET RAFY

One senior marketer instead of five vendors.

7+ years building B2B marketing across the GCC and MENA. I led marketing at Servme, a restaurant tech platform, and have worked at Foodics, Swvl and Bird. I work across brand, performance, SEO, CRO, CRM and partnerships, so you get one senior marketer instead of five vendors.

More about me

When I'm not the right fit

I'm probably not the right fit if you need a large execution team, you already have a large marketing org, or you want a one-off deliverable with no follow-through.

FAIR QUESTIONS

Good questions. Straight answers.

Who do you work with?

B2B SaaS and tech companies from seed to Series B, with a focus on the GCC and MENA and remote teams worldwide.

What is a fractional marketer?

A senior marketer who works with you part time, typically 2 to 3 days a week, owning strategy and execution without a full-time salary.

How is this different from an agency?

You work directly with one senior marketer, not a rotating team of juniors. There is no markup on ad spend and no lock-in after the first 90 days.

How much does it cost?

Every engagement starts with a free 30-minute discovery call. Pricing depends on your stage, goals and days per week, so I scope it with you first, then send a clear fixed price in writing within 2 business days.

How quickly will I see results?

Quick wins usually ship in the first 30 days. Revenue impact depends on your sales cycle and spend, which the audit makes clear.

Can you work with my existing team or agencies?

Yes. I often lead them, set priorities and hold everyone to the demo and revenue targets.

Which channels and areas do you cover?

Google and LinkedIn ads, SEO and AI search, website conversion optimisation, CRM and lifecycle, brand and partnerships.

Do you work outside the GCC?

Yes. I work with remote teams across time zones, with Dubai as my base.

LET'S MAKE SOMETHING MOVE

Ready to make marketing the least boring part of your business?